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Over 80 years of service excellence






Massel's Marine is located in New Hamburg, a beautiful small town located on the Nith river in southern Ontario. Massel's has been a family run business since its beginning in 1932. Four generations have been committed to providing superior quality products and service to Kitchener - Waterloo, Cambridge, Guelph and the entire Southern Ontario Area.



Massel’s Marine is a full line Legend Boat dealer and a Mercury Marine Premier outboard dealer. More >>



Massel's dedication to first class service has twice earned us the Yamaha DEALER OF THE YEAR award and set our service standard. More ¬Ľ

What's New?

Get Your Boating Licence BEFORE you go on the water!!! »

Friday, March 13th, 2015 12:02 pm

Gift Certificates »

Tuesday, November 18th, 2014 12:00 pm

What doyou get for the Boater or Snowmobiler on your Chirstmas List this year...

Ducks fly south.....your boat can't!!! It's Winterizing Time!!!! »

Wednesday, September 3rd, 2014 12:00 pm

No one wants to see summer come to an end, however it's Canada...Winter happens.

It Doesn't Look Like They're Drowning???? »


Breaking the misconception of what a drowning person "Looks Like"

Here is a couple of great articles to help you better understand what to look for. 

Be safe on the water.....

Marine Saftey Kits »

Be Safe on the water this summer!!!!!!!!!!

We have a put together a cpouple of saftey kits for you boat this summer that have every thing you need to be safe on the water.  Both of these kits meet and exceed the standards set by the Canadian Coast Guard for pleasure craft under 6 meters in length. 


Boating Safety »

Massel's Marine is dedicated to providing boaters with poducts and accessories to make this boating season safe and enjoyable!

Check out the Videos and resources below:


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