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Over 80 years of service excellence








Massel's Marine is located in New Hamburg, a beautiful small town located on the Nith river in southern Ontario. Massel's has been a family run business since its beginning in 1932. Four generations have been committed to providing superior quality products and service to Kitchener - Waterloo, Cambridge, Guelph and the entire Southern Ontario Area.



Massel’s Marine is a full line Legend Boat dealer and a Mercury Marine Premier outboard dealer. More >>



Massel's dedication to first class service has twice earned us the Yamaha DEALER OF THE YEAR award and set our service standard. More ¬Ľ

What's New?

Custom Vinyl Cutting »

Tuesday, March 29th, 2016 9:18 am

NEW FOR 2016!!!!

Custom Numbers

We are pleased to anounce that Massel's Marine is now able to offer in house custom vinyl cutting for your vessel licence numbers.  Using quality vinyl we can cut your numbers to order in the font of your choice.  As a rule, the numbers will be cut in either black or white vinyl to contrast the hull colour of your boat; however other colour choices are availiable upon request. (upcharges may apply)

Want to put a name on your boat??? We can do that too.

Give us a call or stop in and we can work with you to come up with a design that will work best for you.  Pricing for custom work will vary.

Christmas Holiday Hours »

Monday, December 14th, 2015 2:30 pm

Christmas Time is Here!!!

The team at Massel's will be taking a break over the holidays to celebrate the season with our families.  We hopw you have a safe and enjoyable Christmas and we look forward to serving you in the New Year.

Get Your Boating Licence BEFORE you go on the water!!! »

Friday, March 13th, 2015 12:02 pm

It Doesn't Look Like They're Drowning???? »


Breaking the misconception of what a drowning person "Looks Like"

Here is a couple of great articles to help you better understand what to look for. 

Be safe on the water.....

Marine Saftey Kits »

Be Safe on the water this summer!!!!!!!!!!

We have a put together a cpouple of saftey kits for you boat this summer that have every thing you need to be safe on the water.  Both of these kits meet and exceed the standards set by the Canadian Coast Guard for pleasure craft under 6 meters in length. 


Boating Safety »

Massel's Marine is dedicated to providing boaters with poducts and accessories to make this boating season safe and enjoyable!

Check out the Videos and resources below:


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