EXTRA EXTRA!!!!!
Massel’s Marine have been awarded Mercury Marine’s CSI award for our efforts in 2024! Thank you to all of our satisfied customers that made this possible.
See all Massel’s Marine have been awarded Mercury Marine’s CSI award for our efforts in 2024! »
Summer Hours
Come and see use for all of your boating needs.
Effective Tuesday, April 1, 2025 we will be resuming our Normal Summer Hours.
Thank you for your continued support.
STAY SAFE! STAY HEALTHY!
Introducing the all new XT Series
Built with cutting-edge innovation, high performance, and sleek design, the XT Series is crafted for boaters who expect more. Secure your place today with our exclusive pre-order benefits.
A new era of adventure and innovation on the water. Designed to elevate your boating experience, the XT Series combines cutting-edge performance with modern versatility. Whether you’re fishing, cruising, or enjoying water sports, these boats are engineered for excellence, featuring advanced technology, sleek design, and the durability that Legend Boats is known for. Get ready to explore more with the XT Series and redefine what’s possible on the water.
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Celebrating Over 30 Years with Massel’s Marine!
Since 1992, Massel’s Marine has been an essential part of the Legend Boats family, helping us create memories for families across Southern Ontario. We were recently honoured to present Carol Massel, the matriarch of this long-standing family business, with a heartfelt gift – a painting that captures the rich history of our partnership. The artwork showcases their storefront, illustrating our shared journey, from the very first Legend Boat they carried to the newest XT18 Family & Fishing boat. The evolution of our logos, with a Canadian flag flying proudly, reflects the strong connection and heritage we’ve built together.
Massel’s Marine is more than just a partner – they’re family. Founded in 1932, this business has been passed down through four generations, with Rob Massel, Carol’s son, now at the helm as General Manager. Located in the picturesque town of New Hamburg, Massel’s continues to provide top-notch service, offering a full line of Legend Boats and Mercury outboards to the Kitchener-Waterloo, Cambridge, and Guelph communities.
Rob’s dedication to meeting every customer’s unique needs, paired with Carol’s behind-the-scenes expertise, has made Massel’s Marine a trusted name for nearly a century. We’re incredibly proud of our long-standing partnership and excited about the future as we continue to grow together.
Here’s to the past, present, and future with Massel’s Marine – one family, one dream, and countless memories.
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See all Massel's Marine receives the ICON AWARD form Legend Boats!!!!!!!!!!!! »
Our Team at Massel's Marine will be be taking an extended break this holiday season.
Have a Safe and Happy Holiday!!!!!
Follow us on Facebook and Instagram to get the latest news and updates.
Facebook: www.facebook.com/MasselsMarineLtd
Instagram: https://www.instagram.com/masselsmarine1932/
Custom Numbers
We are pleased to anounce that Massel's Marine is now able to offer in house custom vinyl cutting for your vessel licence numbers. Using quality vinyl we can cut your numbers to order in the font of your choice. As a rule, the numbers will be cut in either black or white vinyl to contrast the hull colour of your boat; however other colour choices are availiable upon request. (upcharges may apply)
Want to put a name on your boat??? We can do that too.
Give us a call or stop in and we can work with you to come up with a design that will work best for you. Pricing for custom work will vary.
Massel's Marine is looking for a Full Time Marine Technician.
If you have a passion for service excellence, a strong work ethic, a positive attitude, are a team player and have mechanical experience in the marine field this might be the job for you.
We operate small, family owned marine dealership that is open year round.
What's New?
Sunday, April 18th, 2021 11:37 am
From our friends at BOATING ONTARIO...
Ontario is home to one-fifth of the world’s freshwater, with over 250,000 lakes!
Boating opportunities are endless and can be an extraordinary experience, but open water carries risks too. No matter what activity you enjoy, or your experience, make sure you know what you’re doing before dipping your toe in. For the safety of yourself and others, it is essential that you are fully prepared.
Plan a safe and fun day out on the water by keeping these tips in mind:
1. Learn how to launch your boat
2. Learn how to dock your boat
3. Don't drink or do drugs while boating
4. Wear a properly fitted life jacket
We Believe An Informed, Confident Boater Is A Safe Boater
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Breaking the misconception of what a drowning person "Looks Like"
Here is a couple of great articles to help you better understand what to look for.
Be safe on the water.....