Celebrating Over 30 Years with Massel’s Marine!

Since 1992, Massel’s Marine has been an essential part of the Legend Boats family, helping us create memories for families across Southern Ontario. We were recently honoured to present Carol Massel, the matriarch of this long-standing family business, with a heartfelt gift – a painting that captures the rich history of our partnership. The artwork showcases their storefront, illustrating our shared journey, from the very first Legend Boat they carried to the newest XT18 Family & Fishing boat. The evolution of our logos, with a Canadian flag flying proudly, reflects the strong connection and heritage we’ve built together.

Massel’s Marine is more than just a partner – they’re family. Founded in 1932, this business has been passed down through four generations, with Rob Massel, Carol’s son, now at the helm as General Manager. Located in the picturesque town of New Hamburg, Massel’s continues to provide top-notch service, offering a full line of Legend Boats and Mercury outboards to the Kitchener-Waterloo, Cambridge, and Guelph communities.

Rob’s dedication to meeting every customer’s unique needs, paired with Carol’s behind-the-scenes expertise, has made Massel’s Marine a trusted name for nearly a century. We’re incredibly proud of our long-standing partnership and excited about the future as we continue to grow together.
Here’s to the past, present, and future with Massel’s Marine – one family, one dream, and countless memories.

See all Massel's Marine receives the ICON AWARD form Legend Boats!!!!!!!!!!!! »

See all Summer's not over yet!!!!!!!!!!!!! »

Massel's Marine will be CLOSED August 31- September 2, so the team can enjoy the last long weekend of summer!!!   

See all Labour Day Weekend »

SUMMER HOURS

Spring is around the corner...and we're back to our regular hours.

Come and see use for all of your boating needs.

Effective March 18, 2024 we will be moving to our Summer business hours.  

 Thank you for your continued support.  

STAY SAFE!   STAY HEALTHY!

See all Business Hours  »

Some Holiday Cheer for the team at Massel's Marine.  Hurry in now to save!!!!!

See all SALUS Marine Wear »

See all Merry Christmas!!!!! »

Follow us on Facebook and Instagram to get the latest news and updates.

Facebook: www.facebook.com/MasselsMarineLtd

Instagram: https://www.instagram.com/masselsmarine1932/

See all We're back...on Social Media »

Custom Numbers

We are pleased to anounce that Massel's Marine is now able to offer in house custom vinyl cutting for your vessel licence numbers.  Using quality vinyl we can cut your numbers to order in the font of your choice.  As a rule, the numbers will be cut in either black or white vinyl to contrast the hull colour of your boat; however other colour choices are availiable upon request. (upcharges may apply)

Want to put a name on your boat??? We can do that too.

Give us a call or stop in and we can work with you to come up with a design that will work best for you.  Pricing for custom work will vary.

See all CUSTOM VINYL CUTTING »

See all SPLASH into Summer »

Massel's Marine is looking for a Full Time Marine Technician.  

If you have a passion for service excellence, a strong work ethic, a positive attitude, are a team player and have mechanical experience in the marine field this might be the job for you.

We operate small, family owned marine dealership that is open year round.    

See all We are Hiring!!!! »

2022 Service Pricing

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See all Massel's Marine Service Pricing  »