About Us

Who are we?

Massel's Marine is located in New Hamburg, a beautiful small town located on the Nith river in southern Ontario. Massel's has been a family run business since its beginning in 1932. Four generations have been committed to providing superior quality products and service to Kitchener - Waterloo, Cambridge, Guelph and the entire Southern Ontario Area.

We are a full line Legend Boat dealer and a Mercury Marine Premier outboard dealer.  So whether you are a looking for a dedicated fishing boat, a fish & ski, or a pontoon boat for family fun time we have the boat package for you!!!

As a servicing dealer with two Mercury certified technicians on staff we are able to take care of your regular maintenance and repairs on all makes and models for years to come.

For you dedicated fans of winter Massel's Marine has been a Yamaha Snowmobile dealer since 1977.

We carry all the major brands including Legend, Mercury, MotorGuide, MinnKota and Shoreland'r Trailers.


Hours of Operation

Monday 8:00 AM to 5:30 PM
Tuesday 8:00 AM to 5:30 PM
Wednesday 8:00 AM to 5:30 PM
Thursday 8:00 AM to 5:30 PM
Friday 8:00 AM to 5:30 PM
Saturday 8:00 AM - 12:00 PM
Sunday & Holidays Closed

Rob Massel our General Manager, will endeavor to serve your unique needs. Rob grew up in the business which provides him with a depth of experience in the parts and service area of our business make him the “GO TO” guy for all your Legend Boat, Mercury Engine or Snowmobile Service requirements.  His friendly smile and quiet efficiency are both appreciated and relied upon by our many long term customers.

Contact Rob: "Click Here"

Carol Massel has spent many years at Massel’s Marine. Although she mainly works behind the scenes, she can efficiently handle all your inquiries and look after any details to help you.

Contact Carol: "Click Here"

Chris Patterson is likely the first voice to greet you when you call into Massel’s Marine.  He has been with us since 2005 and is involved in many aspects of the day to day operations.  From sales & parts inquiries, to website management & marketing; Chris’ experiences guide him to strive for excellence in meeting our customers’ expectations and our companies’ goals.

Contact Chris:  "Click Here"

Our Mission

Massel's Marine and it's staff are fully committed to providing outstanding customer service for all of our patrons. We appreciate that having you as a customer is a privilege and therefore it is important that we understand your needs and exceed your expectations. Our new programs act as a reminder that your satisfaction is and will continue to be our number one goal.

The Team at Massel's Marine